The Leela Palaces, Hotels & Resorts announce a Partnership with Preferred Hotel Group
June 1, 2008 marks the initiation of the sales and marketing agreement between The Leela Palaces, Hotels & Resorts and US based, Preferred Hotel Group headquartered in Chicago. The preferred group is a global leader in the refined hospitality industry. It facilitates reservations, sales and marketing services to more than 600 independent hotels and resorts in over 65 countries.
Onno Poortier, Ex-President of The Leela Palaces, Hotels & Resorts, stated that “USA is the largest source market for The Leela, and this alliance will strengthen our brand positioning, awareness and market penetration.”
Following an aggressive growth plan, The Leela Group seeks to amplify its presence in key Indian cities over the next four years. This coalition will bring The Leela Group in direct contact with the four largest consortia namely– Ammex, CWT, BCD and Hogg Robinson, PHG’s Airlines and Credit Card partnerships. Additionally, it will increase international sales via the 29 Global Sales Offices (GSOs) of Preferred Hotel Group.
Confirming the alliance, John Ueberroth, CEO, The Preferred Hotel Group said, “I have a deep appreciation for India and have visited many times throughout my career. We are proud to partner with The Leela Palaces, Hotels & Resorts because we complement one another in several key areas - strong leadership, dedication to growth in key strategic locations, and vision for a new standard of luxury in India.”
Hotel Leelaventure Ltd. owns and operates The Leela Palaces, Hotels and Resorts in Mumbai, Bangalore, Goa and in Kovalam (Kerala); have new developments in Gurgaon (opens Nov. 2008) and Udaipur (opens Jan. 2009), Chennai (opens 2009), New Delhi (opens 2010), Hyderabad and Pune (opens 2011), and already have marketing alliance with (Hoteliers since 1897) and are members of Global Hotel Alliance headquartered in Geneva, Switzerland.
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