Unique social media initiative uncovers thousands of aspirants; Celebrity Chefs to select winning recipe for Lufthansa’s Star Chef Menu
MUMBAI - 15 April 2013 – A unique talent search on social media, launched by Lufthansa in partnership with The Leela Palaces, Hotels and Resorts, has uncovered thousands of original Indian recipes submitted by food lovers from different parts of the country, allowing them to showcase and share their creativity with the world. A jury of celebrity chefs will finally select one winning recipe which will be featured on Lufthansa’s Star Chef menu designed to pamper the palates of Lufthansa First and Business Class passengers as well as connoisseurs at select award-winning restaurants of The Leela.
The Lufthansa Star Chef Contest, launched on March 01, 2013, invited submissions of the ‘best original Indian recipe’ to a jury of Star Chefs Surender Mohan, Kunal Kapur and Thomas Brockenauer, all of whom are known for their culinary excellence and innovation. Amongst the thousands of recipes received, the 15 best have already been shortlisted, and the ‘Top 8’ contenders, selected through a public poll, will be cooking live at The Leela Mumbai on April 25 2013. As the final countdown begins, gourmands can vote for the eight finalists until April 18, 2013 on the Lufthansa India Facebook page - www.facebook.com/lufthansaindia
“The overwhelming response from people suggests that there are many delectable secrets hidden in our kitchens,” said MasterChef Kunal Kapur. “Undoubtedly, it has been very challenging to select the best from such an inventive range of original recipes that mark our culinary heritage and traditions.”
The 15 hopefuls hail from across India from cities such as Hoshiarpur, New Delhi, Chennai, Nashik, Mumbai, Chandigarh, Bangalore and Faridabad to name a few. Some of their innovative recipes include Kairi Murgh, White Ishtew, Fusion Chicken with Veggie Rice Wrap, Lapsi Rawa Bisibelle Bhath, Drunken Prawn Malai Curry, Khoye ki Subzi, Stuffed Eggplant and more.
“Our partnership with The Leela and the Star Chef initiative in India celebrate the extraordinary culinary traditions of this unique country,” said Axel Hilgers, South Asia Director, Lufthansa. “The Lufthansa Star Chef Contest, in turn, leverages the power of social media to tap into this heritage and customize the travel experience of our Indian passengers.”
“We are delighted to offer the finest meals in the sky for Lufthansa’s discerning travellers from the royal kitchens of our signature restaurant Jamavar,” said Rajiv Kaul, President, The Leela Palaces, Hotels and Resorts. “The strong response the Lufthansa Star Chef contest has evoked reinforces the success of this initiative and we are proud to enrich the experience of the rising star chefs.”
“The immense talent lying undiscovered and aspirations that run high seek a platform,” says Surender Mohan, Corporate Sous Chef – Indian cuisine, The Leela Palaces, Hotels and Resorts. “This initiative provides just that opportunity for aspiring chefs to weave their wizardry to create delights worthy of such a competition.”
The lucky winner of the Grand Prize will take flight to Frankfurt with a 3-night hotel stay. The winner will also visit the LSG Sky Chefs in Germany and intern with The Leela Group for 3 months. In addition to this, the prize-winning recipe will be featured as part of the Star Chef menu on Lufthansa flights from India, and will also be served at select restaurants of The Leela Group.
Lufthansa is the leading European carrier operating in India. Last year, the carrier completed 53 years of operations in the country. In India, Lufthansa offers 46 weekly flights from 5 Indian destinations in the current winter flight schedule. With affiliates SWISS and Austrian, 66 weekly flights from 5 Indian destinations are on offer to Frankfurt, Munich, Zurich and Vienna in the current winter flight schedule. Together, the passenger airlines of the Lufthansa Group – Austrian Airlines, Brussels Airlines and SWISS, collectively serve 253 destinations in 103 countries via their hubs at Brussels, Dusseldorf, Frankfurt, Munich, Vienna and Zurich. Lufthansa German Airlines is a founding member of Star Alliance and has developed one of the most comprehensive alliance networks in the industry.
The Leela Palaces, Hotels and Resorts, headquartered in Mumbai, India, is owned by Hotel Leelaventure Ltd. The ultra-luxury hotel group owns and manages eight award-winning properties in prime urban locations and magical holiday destinations across India including Mumbai, New Delhi, Gurgaon, Bangalore, Chennai, Goa, Udaipur and Kovalam. New properties under development include Jaipur, Bangalore, Noida, Agra and Lake Ashtamudi, Kerala. The Leela Palaces, Hotels and Resorts is committed to providing warm, gracious and anticipatory service in settings that capture the essence of India. The group has marketing alliances with Germany-based Kempinski hotels, US-based Preferred Hotels & Resorts and is a member of the Global Hotel Alliance based in Geneva, Switzerland. For further information, please contact your travel counselor or visit our website at www.theleela.com
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