Taking Indian luxury on top of the world: Unveiling of Arq at Pichola by The Leela

The Leela Group creates a defining moment in hospitality with the introduction of an intimate high-end luxury villa sanctuary at the iconic Leela Palace Udaipur

Udaipur, October 14, 2024: The Leela announced the opening of Arq at Pichola ~ an exclusive collection of ultra-luxury villa spaces designed as the ultimate escape for discerning elite from around the world. Arq creates a new standard of Indian luxury - where every experience is a refined, elevated and tailored to offer the purest essence of immersive indulgence.

Nestled along the serene shores of Lake Pichola, Arq at Pichola is a collection of ultra-luxury villas, designed to be the quintessential escape for discerning elites from around the world. Shedding the notions of traditional luxury, Arq at Pichola becomes an intimate yet expansive symphony of experiences. Each villa within Arq is a masterpiece that seamlessly blends contemporary luxury with deep reverence for Indian heritage. Design elements such as brass inlaid wooden floors, traditional Thikri artwork, and rare lapis stones create a tactile and visual journey, awakening the senses and offering a private haven of tranquility.

Already ranked the fourth-best hotel in India by Condé Nast Traveler’s Readers' Choice Awards 2024, The Leela Palace Udaipur takes the guest experience to new heights with Arq by The Leela  - a hyper-personalized "Palace within a Palace." Designed for those who seek more, Arq offers curated programming tailored to each guest’s desires, from private culinary journeys to artistic immersions, ensuring an experience that surpasses traditional luxury.

“The launch of Arq at Pichola at The Leela Palace Udaipur represents our vision of reimagining luxury for the most discerning travelers,” said Shweta Jain, Chief Sales and Marketing Officer, The Leela. “This isn’t just another destination - it’s a continuous ascent into the true essence of luxury, where every detail is designed to be a personal exploration of beauty, creativity, and indulgence.”

The exclusive unveiling of Arq at Pichola at The Leela Palace Udaipur was hosted by Princess Gauravi Kumari (The newest Icon of India by The Leela), on October 14, 2024 where a few select invitees across the film and creative industry including Huma Qureshi, Diana Penty, Karishma Tanna, Lisa Mishra, Namita Alexander, Shakun Batra, etc. were treated to a private tour of the villas. Princess Gauravi Kumari expressed her pride in introducing this luxurious space, saying, “This unveiling marks a personal milestone for me, as I embrace my journey as an icon of Indian luxury alongside The Leela. It’s a privilege to introduce Arq at Pichola - a space that honors Indian heritage while inviting the global elite into a refined escape.” The unveiling of Arq at Pichola was further distinguished by the presence of renowned designer Rahul Mishra. Known for his narrative-driven craftsmanship, Mishra presented some of his most inspired works, including the celebrated Aura collection. His couture designs, much like the spaces of Arq, embody a commitment to personalization, and unparalleled craftsmanship.

“This unveiling was a rare convergence of two worlds where creativity meets refinement,” said Rahul Mishra. “The philosophy behind Arq resonates deeply with my design ethos - it is about crafting experiences that are tailored, intimate, and meaningful.”

The unveiling of Arq at Pichola in Udaipur is the first in a series of spaces under the Arq by The Leela name that will be introduced across The Leela’s portfolio. Arq at Pichola, characterized by a seamless blend of elevated design, hyper-personalized service, and curated programming, is well poised to create deeply personal and meaningful luxury escapes for guests. These forthcoming spaces will redefine how modern luxury is experienced - intimate, yet expansive in the depth of their offerings.

About The Leela Palaces, Hotels and Resorts

The Leela promoted by private equity  funds  which  are  managed  and / or  advised  by  affiliates  of Brookfield Asset Management Ltd., and operates twelve properties  across key Indian business and leisure destinations. These include the hotels in the capital city of New Delhi, Bengaluru, Chennai, Udaipur, Jaipur, Gurugram, Mumbai, Gandhinagar, Kovalam, and Ashtamudi. The Leela also has a pipeline of future projects. The brand celebrates each hotel through its location, art, culture, and cuisine with services, celebratory rituals, and immersive experiences. “The Leela” brand was ranked as #1 among the world’s best hospitality brands in 2020 and 2021, and among the world’s top three hospitality brands in 2023 and 2024, by Travel + Leisure World’s Best Awards Surveys.  The Leela is committed to providing guests with stays in settings that provide an immersive Indian cultural experience to our guests. The brand has a marketing alliance with US-based Preferred Hotels & Resorts and is a member of the Global Hotel Alliance.

For more information, please visit our website www.theleela.com and connect with us on Facebook, Twitter and Instagram.

Media Contacts:  
Zubair Sher Singh Kalsia
+91 8657973136
zubair.kalsia@theleela.com